Blind Music are doing things differently, and boy is it refreshing. We live in an age where at any given moment we can reach into our pockets and have access to the world at our fingertips. From the latest current affairs, to our favourite releases, to what your friend had for lunch and whether they made it to the gym. While this puts us in a privileged position in many ways, we’re also having to sift through a lot of bullshit that we’re led to believe is relevant to us in some way.
Blind Music are cutting the bullshit and getting straight to the point by releasing music anonymously. But how will we know who made it you say? That’s not the point. You simply won’t know, nor will you ever find out. Their motto is simple: ‘Our music is blind, look with your ears’. Every release on the label will be released anonymously and in an age where many producers seem to be more about posting funny videos on Facebook rather than actually making music, this is a welcoming breath of fresh air.
It only takes one listen to realise we’re dealing with a high calibre of talent within their artist roster. EP2 has just been released, and is just as good as the first, gaining a lot of support from big names within the scene. We caught up with the fittingly anonymous label bossman to learn a bit more about the ever mysterious label…
What a wicked concept! Tell us about how the label came together…
I read the other day that Albert Einstein once said “The most beautiful thing we can experience is the mysterious. It is the source of all true art and science.” There isn’t enough mystery today. It’s too easy to find out anything and everything. Go on any YouTube video of a song or a mix and someone wants to know the tracklist or the lyrics. People aren’t being mindful of what they’re experiencing. Blind Music is about manufacturing some mystery, engineering something unusual.
The first EP was brilliant to say the least, and #2 is just as good. Something tells me we’re dealing with well-established artists within the scene. But then again, that’s not the point is it?
A song bought from Blind Music is an honest expression of support for the producers art, which isn’t influenced by who they are or how many followers they have. Whether or not they are established or not is irrelevant to their talent and art. Someone who chooses to support a track released on Blind Music is giving a true and honest compliment to that producer based purely on the merit of his art. They liked experiencing that creation so much that they wanted to keep it and continue enjoying it without knowing anything further about it’s origins or history.
Will you ever release any hints about who we may be listening to?
I think there is an element of simplicity to the label and its ethos and releasing the identity muddies the experience of anyone who has bought a track from the label and it also shifts the focus again from the music in question and more to the identity. Imagine if you love BLND#1 and come to love the fact you will never know who wrote it and all of a sudden you are told who made it. That feeling that you have grown used to would be gone.
If you do a label night how will you keep the artists identities hidden? Can we expect performances from masked individuals?
We’ve had thoughts about how we would take the label into a club and for now we’d like to keep our thoughts a secret. Identities would definitely remain a secret though.
Plans for the label in the future?
We’re focusing on releasing our first 10 EPs on the label.
If the artists were accidentally revealed would they be rushed off to witness protection, and if so, where?
It’s a secret.
EP2 is out now.